You might probably be thinking of launching a new website and your wish is to have it listed at the top as soon as possible, but you have no idea where to start. Here are a few steps to follow to ensure that your website has the visibility it deserves. If you set up your website correctly for SEO from the beginning, you could get your page to rank high in the shortest possible time and get more tarffic.
Make use of keywords
A keyword, in relation to search engine optimization, is a word or phrase that describes the contents of a webpage. It aids web users, while making use of search engines like Google, to find information. Each industry has its own keywords, and if you want your website to rank high, you should adequately make use of them in your website content.
A very easy method is to see what your competitors are doing; Investigate them and do a study on the keywords that you must use to optimize your site. Write some phrases in Google and see who is on the first page.You can also make use of Google Adwords Keyword Planner. This tool will give you traffic estimates and keyword suggestions. All you need is a Gmail account to log into it.
Familiarize yourself with SEO
Google uses hundreds of ranking factors to determine where to place web pages in your index, keep them in mind to optimize your website:
- Page Title
- Meta descriptions
- Social Signs
- Website Speed
- Internal and External Links
- CTR, impressions, rebound, and dwell time
Keywords must appear in all of these factors. Make it natural and do not use it excessively or Google will penalize you.
This tool basically tracks your website with all types of available statistics: visits, source visits, rebound rate, interactions etc. It gives you valuable information, which can help you assess the behavior of your visitors, know their origin and how they connect.
If you are doing prospecting campaigns, sales campaigns or any other type and you are not measuring the results, you are missing out on the possibility of optimizing your website, and knowing what aspects you must change in order to improve it.
Ensure a user friendly interface for your website
If you have to explain how your page works, you’ve done something wrong. You must make your website easy to use, intuitive and organized , to avoid high abandonment rate and a low percentage of permanence time.
There are tools like Bounce App that will tell you if your website is easy to handle and understand. Besides this, you must make a responsive design that fits any device.
Make a map of your site
Sitemaps do great things for SEO and are a very common practice of web design. Sitemaps serve to communicate to the search engines, your website design, its content, the changes you make etc. If you do not have a map, you should get one as soon as possible to enable web crawlers read your website easily.
Create a blog
It is a known fact that content marketing is a powerful SEO tool. Offer original content to your readers ,while making them aware of the quality related to your brand and your products. This will give your website a point of trust, and people will come back for more.
Make use of social networks
Social networks are vital for SEO. Social signals such as retweets, followers and “I like”, tell Google that your website is trusted. The more social actions you perform, the better. Ensure that all your blog entries have a box to share your posts on different social media platforms, and that all links to your social network accounts are easily accessible.